Dear Starbucks…

I have to write a blog post about this because my sister is sick of hearing me talk about it (seriously, just ask her).

Dear Starbucks Corporate (Panera Corporate- please take note):

I love you. You know I do. But I have to bring this up because it’s really bothering me.

I co-own a business. It is legally set up as an LLC but I wholeheartedly believe that it contributes social value to the Raleigh community. There is no doubt it that provides economic value as well: through taxes, as well as the fact that it provides a place for small business owners to grow their businesses so that they, in turn, can provide value to the community.

You may wonder where I’m going with this seemingly obvious clarification.

Could we have been set up as a 501c3? Absolutely. Some coworking spaces are. We chose not to be. Not because we are profit-mongering bloodsuckers, but because it was the right decision for us. If we were a non-profit, would we have been paid a salary? Yes. Would our fundamental model have changed? Almost certainly not. We would still have charged the exact same fees-for-service in order to pay said salary in order to continue building our coworking space in order to continue adding social value to the community. 501c3 or not, they would have been the same fees because our expenses are the same.

So why can’t I hang a flyer on your community board?

If you stand by your decision to only support non-profits, help me clarify another issue I have. Upon seeking clarification of your flyer-hanging policy, I was told by one of your employees that I could only hang a flyer for something where there was no charge.

Wait a minute. Do I have to be a non-profit or do I have to be offering free products and services? These are not the same.

Yes, non-profits often offer things for free. But non-profits also often charge for their products and services. They have earned income streams. They charge fees-for-services. They sell tickets to galas, block parties, and fashion shows. VisionSpring sells eyeglasses. The SPCA sells items emblazoned with the SPCA logo.

And yes, businesses generally charge for things. But they also often offer free things. They offer happy hours, seminars, and workshops. The Raleigh Forum occasionally hosts free events, like our upcoming Design Mixer with AIGA.

I appreciate your willingness to support social causes (no sarcasm there). I really do. But as the lines between business and non-profit blur, I urge you to reconsider your policy. But most of all, I urge you to encourage your employees to understand the intricacies of tax designations before making flawed arguments.

Sincerely,

Cristina (The Girl Who Single-Handledly Keeps You In Business By Buying Soy Mistos)

</soapbox>

Do you have a different opinion or think MY argument is flawed? Let me know! I’m interested in other people’s thoughts on this issue (I’m looking at you, Matt, Sarah, Peter, and Elizabeth!).

Edited: my friend sent me this article, which details Starbucks’ commitment provide loans to small business owners. I thought it was very relevant to the discussion!

Edited: I submitted an edited version of this letter on the Starbucks website and got what may or may not be a form email promising to pass it on to corporate. I then posted it on My Starbucks Idea, which seems to be a pretty democratic way of suggesting changes to Starbucks. Feel free to thumbs up my post 🙂

Clearly I feel very inflamed about this issue, mostly because I see it as symbolic of the continuous divide between business and non-profit.

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5 thoughts on “Dear Starbucks…

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